'Chase the Feeling' | Sportsman's Warehouse

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Description: I created the 'Serious about sport' campaign while working at Grey Canberra. The campaign ran for around 8 years and was incredibly effective – at its peak achieved near perfect brand recall amongst local consumers. Sportsman's Warehouse were a great client who let me push the boundaries on more than one occasion!

The campaign went through many facelifts and evolutions – the above selection illustrates the change in look and style over the years. But the one constant ingredient? A cheeky sense of humour.

I wrote and directed all of the above.